Professional hair care since 1960.

Based on the proof that the hair consists mainly of proteins and that it can absorb added proteins, REDKEN has developed products based on proteins. Co-founder Paula Kent has contributed a great deal to the success of the care line worldwide. In the 1950s, the young Hollywood actress struggled with strained hair and allergic reactions to the products on the set.

Together with her hairdresser Jheri Redding – hence the name REDKEN – she then developed three products that ensured protein moisture balance in the hair. The Redken care line, which has been characterised by decades of further development, is recommended by professional beauticians and stylists.

The Redken product line is available at our Red Beauty! Natalia is looking forward to your visit and is at your disposal as your personal advisor!