EXPERIENCE the mountain world.

What used to be considered arduous and difficult is now very much appreciated. The special geographical location of Zug am Arlberg – cut off from the rest of the world and at the same time a hotspot for connoisseurs and those who want to dive into another world for a one time. The mountain world around Zug has a lot to offer. Whether it’s winter hiking, skiing or cross-country skiing – I would say it’s the ideal place to relax, breathe deeply and recharge your batteries! Works of art like the Skyspace in Oberlech invite you to change your perspective and broaden your horizon. Thus the alpine mountain landscape creates space to move, think and feel good. During your holiday in Zug am Arlberg you can expect a generous winter hiking offer, one of the largest skiing areas in the world as well as the cross-country ski trail leading through the idyllic Zugertal.


Zürsertäli on the 8th of december 2019 |  photo by Magdalena Walch


ENJOY Alpine Gourmet Highlights.

Who would have thought that so many gourmet restaurants are situated in a place like Zug? Unforgettable taste experiences are guaranteed in any case! Whether you prefer Austrian or international cuisine – there is something tasty for every palate. Our favourite Restaurants are Älpele, Klösterle as well as s’Achtele in Zug. And if you don’t feel to leave the Rote Wand, we’ll be happy to spoil you in one of our 3 restaurants – the highlight of course is our Rote Wand Chef’s Table, awarded with 4 Gault Millau toques. Therefore, nothing stands in the way of a gourmet holiday in Zug am Arlberg!


Rote Wand Chef’s Table in the old Schoolhouse |  photo by Zangerl_Kummer


DISCOVER Shops & Boutiques.

Shopping Queens watch out! If you’re not in the mood for gourmet tastes or sports, then there’s only one thing your heart desires – shopping! If you take a closer look, you will quickly notice that the shops around Lech Zürs and Zug are small but oho. A visit to Strolz, Sagmeister, Waldhart, Allerlei and Lenai & Linai is a must do while you are here. What awaits you there is sports and fashion from the mountains! However, convince yourself of the quality of the shops around Lech Zürs and Zug.


Lenai & Linai | photo by Maria Burtscher


Enjoy your Rote Wand stay to the fullest!


Victoria Schneider